Author: kendallmcrae

Proprietary Enterprise Research Mixed Methods | Behavioral, evaluative, quantitative research 

Proprietary Enterprise Research Mixed Methods | Strategic, qualitative research 

Proprietary Enterprise Research Mixed Methods | Attitudinal and behavioral research 

Proprietary Enterprise Research Mixed Methodology | Foundational, strategic, evaluative research 

James, J., McRae, K., & Todd, S. | August 2020 Applied quantitative research exploring the key drivers of employee engagement at a public corporate entity. See full executive summary here (some images and identifying information removed to abide by nondisclosure arrangements): https://www.dropbox.com/s/ljtsf1rng3rg83x/Corporate%20Client%20Research.pdf?dl=0 Research Objectives: Assess level of employee engagement at Company Determine specific drivers of…

McRae, K. | December 2020 A critical analysis of Adobe’s fully online marketing campaign powered by consumer-produced content and the psychology of viral interactive media aimed to bring awareness to the damage done on coral reefs from our current global climate crisis. See full presentation here

Julien, K., Marsiske, M., McRae, K. | August 2020 Marketing plan Fitbit is the pioneer of the wearable fitness tracker industry. With time, wearables have become smarter and more ubiquitous. The development of the Versa 2 smartwatch helped Fitbit penetrate the smartwatch market, with the Versa 2 being the most recent addition to the series.…

Hansen, K., Kearney, D., McRae, K., Sarkisyan, A. | August 2020 Implications for how work is performed Since the Millennium, human psychology and behavior have become the focus of the process as a way of ensuring human-centered solutions to nonlinear problems. This White Paper provides an overview of the methodology and principles used in DT,…

McRae, K. | April 2020 How it works and why it influences organizational behavior See full literature review here: https://www.dropbox.com/s/09rjq5cbyuarns2/Nature%20of%20the%20Nonconscious.pdf?dl=0

Agrawal, A., Jajoo, V., McRae, K., Shah, N., Shah, R., Taborga, M., Wang, M., Zhang, K., | December 2018 Technological applied research aiming to improve the overall patient experience at Grady Hospital by increasing patient throughput and reducing scheduling lead time View report presentation here (full write-up under Nondisclosure): https://www.dropbox.com/s/glykzglzeejojf1/Grady%20Final%20Presentation.pdf?dl=0