Author: kendallmcrae
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Customer Digital Experience Modernization
Proprietary Enterprise Research Mixed Methods | Behavioral, evaluative, quantitative research
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In-Language Digital Customer Experience Research
Proprietary Enterprise Research Mixed Methods | Strategic, qualitative research
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Omnichannel Multi-User Experience Optimization Research
Proprietary Enterprise Research Mixed Methods | Attitudinal and behavioral research
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Immersive Technology Impact on Employee Learning & Retention
Proprietary Enterprise Research Mixed Methodology | Foundational, strategic, evaluative research
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Employee Engagement: Key Drivers & Assessment
James, J., McRae, K., & Todd, S. | August 2020 Applied quantitative research exploring the key drivers of employee engagement at a public corporate entity. See full executive summary here (some images and identifying information removed to abide by nondisclosure arrangements): https://www.dropbox.com/s/ljtsf1rng3rg83x/Corporate%20Client%20Research.pdf?dl=0 Research Objectives: Assess level of employee engagement at Company Determine specific drivers of…
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Glowing, Glowing, Gone
McRae, K. | December 2020 A critical analysis of Adobe’s fully online marketing campaign powered by consumer-produced content and the psychology of viral interactive media aimed to bring awareness to the damage done on coral reefs from our current global climate crisis. See full presentation here
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FitBit Versa 2: Positioning Marketing Plan
Julien, K., Marsiske, M., McRae, K. | August 2020 Marketing plan Fitbit is the pioneer of the wearable fitness tracker industry. With time, wearables have become smarter and more ubiquitous. The development of the Versa 2 smartwatch helped Fitbit penetrate the smartwatch market, with the Versa 2 being the most recent addition to the series.…
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Design Thinking
Hansen, K., Kearney, D., McRae, K., Sarkisyan, A. | August 2020 Implications for how work is performed Since the Millennium, human psychology and behavior have become the focus of the process as a way of ensuring human-centered solutions to nonlinear problems. This White Paper provides an overview of the methodology and principles used in DT,…
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The Nature of Nonconscious Thought
McRae, K. | April 2020 How it works and why it influences organizational behavior See full literature review here: https://www.dropbox.com/s/09rjq5cbyuarns2/Nature%20of%20the%20Nonconscious.pdf?dl=0
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Increasing Infusion Center Patient Throughput
Agrawal, A., Jajoo, V., McRae, K., Shah, N., Shah, R., Taborga, M., Wang, M., Zhang, K., | December 2018 Technological applied research aiming to improve the overall patient experience at Grady Hospital by increasing patient throughput and reducing scheduling lead time View report presentation here (full write-up under Nondisclosure): https://www.dropbox.com/s/glykzglzeejojf1/Grady%20Final%20Presentation.pdf?dl=0