Category: Uncategorized

Lishok, T. & McRae, K. | October 2020 New users’ initial thoughts and reactions downloading and launching LastPass’ browser extension See full executive summary here (video interview clips removed): https://www.dropbox.com/s/z9sjfpscocrx6o8/LastPass%20Usability%20Report%20%28no%20video%29%20.pdf?dl=0 See full moderator guide here: https://www.dropbox.com/s/yximwqx0tzhm98i/LastPass%20ModGuide.pdf?dl=0 Research Objectives: Investigate how intuitive the process of installing and opening the browser extension is. Understand the challenges faced…

McRae, K. & Todd, S. | December 2020 Exploratory research on the ways in which New Media artists build their online presences and address the challenges associated with establishing themselves online. See full executive summary here (video clips removed for confidentiality/anonymity agreements): https://www.dropbox.com/s/2hjukugn44duiuw/Omnichannel%20Strategy%20of%20New%20Media%20Artists_Ex%20Summary.pdf?dl=0 See full moderator guide here: https://www.dropbox.com/s/vzxqryoq72bvpsg/New%20Media%20Artist_IDI%20Structure%20%26%20Content%20Strategy.pdf?dl=0 Research Questions: What are the challenges…

McRae, K. | May 2021 Exploring the ways in which consumers interpret, develop, modulate, and express their identities using New Media since the introduction of Web 2.0 See full study here (includes literature review, process, findings & moderator guide): https://www.dropbox.com/s/i92k43ehi10yigk/Final%20Treatise_KM.pdf?dl=0 Research Questions: Research Objectives: Population: 9 participants (7 male, 1 female, 1 non-binary) Methodology: Literature…